LoanPro provides the modern operating system for lenders and card issuers. Its platform powers loan and card origination, servicing, payment automation, and compliance at scale, helping institutions deliver high-performing, configurable lending and credit experiences.
As LoanPro expanded from installment lending into credit cards and lines of credit, its demo strategy hit a wall. The product’s true differentiator, automation powered by APIs, was hard to convey. Showing one-off API calls didn’t land with key stakeholders. Static mockups felt generic. Sales reps needed support from product specialists just to explain the basics.
“We have a powerful platform,” said Nate Christensen, who leads demo strategy and product marketing. “But showing how it worked across both UI and API was tough. Especially with mixed audiences.”
API Power, Visualized
Coast changed that. LoanPro adopted Coast to turn technical product features into interactive demos. Instead of sharing static decks or walking through Postman, reps could now show live, clickable flows, complete with API calls, end-user views, and real data paths.
One template became the breakout: a virtual credit card issued to an audience member that runs a live, simulated card transaction. It let teams show, not tell, what was happening under the hood. Suddenly, conversations that used to require multiple SMEs could be led confidently by AEs.
Coast also helped LoanPro solve a persistent challenge: selling their APIs as a standalone product—not just an add-on to the broader platform.
“Coast enabled us to sell differently,” Christensen said. “We weren’t just saying ‘trust us,’ we were showing exactly how our system worked. It made automation tangible.”
Reaching New Buyers
With Coast, LoanPro could sell to technical lenders on their terms. Large fintech organizations, where API depth is table stakes, became viable targets. Internal champions had live demos to share. Conversations sped up. Confidence increased.
“There’s no way we’d get in the room with these large fintech clients using Postman,” Christensen said. “Coast helped us look like a tech-first company, not a sales-first one.”
More Efficient, More Scalable
The shift brought operational leverage. Reps no longer needed product managers or engineers on every call. Demos became repeatable, sharable, and fast to update. New templates were spun up for use cases far beyond sales: internal events, investor pitches, even prototyping in product engineering.
CEO Rhett Roberts became a regular user. “He wouldn’t show up to key meetings without a Coast demo,” Christensen added. “That’s how central it’s become.”
Another benefit: gametime confidence. Coast demos performed reliably in live environments - an underrated but critical advantage.
“Tech demos are infamous for failing once you start presenting, but I trust Coast will work when I jump into a live demo.”
How the Team Works Now
For account executives:
- Run a single demo that lands with both operators and engineers - no context switch.
- Spend prep time on discovery instead of rehearsing risky live API calls.
For solutions and product marketing:
- Build, brand, and update demos without tapping design or engineering.
- Keep messaging aligned across teams and stages, first call through late‑stage diligence.
For executive sponsors and champions:
- Share interactive assets internally to drive alignment and speed up internal adoption.
By the Numbers
- +23% average deal size since adopting Coast.
- ~20% fewer people on early funnel sales calls, as nontechnical sellers demo technical flows confidently.
- Broader addressable pipeline, with credibility to pursue more API‑first and upstream opportunities.
“We’ve been able to go after customers that expect an API‑first story. Coast gave us that narrative.” — Christensen
What’s Next
Today, LoanPro uses Coast across go-to-market functions. The team continues to explore new applications, supported by a strong partnership with Coast’s team.
“Honestly, we weren’t looking for a product like this—we didn’t know it existed,” Christensen said. “But once we started using Coast, it became hard to imagine doing our jobs without it.”
