This week, I attended the Stripe Tour where nearly half of the programming was about stablecoins. Over the past year, we’ve partnered with leading stablecoin companies to help fuel their GTM motions. Naturally a common question I often get is: what makes Coast a good fit for crypto companies?
In this blog, I’ll go into the challenges our crypto customers face and how Coasts helps solve them. But first, let’s take a step back and understand why we’re seeing so much growth in the first place.
- Written by Lauren Becker
The Case for Stablecoins
Moving money today is often slow and expensive. Cross-border payments and global payouts can be costly and inefficient, settlement can take days and incur high fees along the way.
Stablecoins flip this model on its head. They offer an optimistic alternative, delivering instant, global, dollar-denominated money on efficient rails. Transactions that once took days can now settle in seconds. Instead of dealing with layers of intermediaries and fees, businesses and individuals can transact directly and efficiently.
Stablecoins also unlock the foundation for programmable money, reduced settlement risk, and broader financial access. They don’t just improve the system we have; they create space for entirely new use cases that weren’t possible before.
The Adoption Gap
If stablecoins have strong use cases and clear benefits, why isn't every bank and fintech adopting them? We've found four main factors that are preventing full scale adoption:
- Complexity: Crypto isn’t the easiest to understand and can be quite technical
- Education: Many still don’t fully understand what stablecoins are or how they work
- Trust: Events like the FTX collapse damaged confidence across the crypto ecosystem
- Regulation: Until recently, the lack of clear rules made compliance a moving target
Despite these challenges, momentum is shifting.
New regulations like The Genius Act are providing clarity, traditional financial institutions are beginning to experiment, and trust is being rebuilt.
The biggest hurdles now lie in simplifying the technology and helping institutions understand when and how to use stablecoins effectively.
So who are the buyers driving adoption today, and what will it take to accelerate adoption?
The Audience for Stablecoins
Today, most crypto companies focus their efforts on three main buyer groups:
- Banks: A massive opportunity post–Genius Act. While banks are less technical and newer to stablecoin rails, they represent the next major wave of adoption.
- Fintechs: Already familiar with stablecoin use cases and comfortable with APIs, but they still need clear stories and strong value propositions to bring solutions to market.
- Crypto-Native Players: The fastest movers. They’ve historically generated the bulk of revenue in the space and already understand the “why.” For them, speed of execution and ease of integration matter most.
Bridging the Gap with Coast
At Coast we’re seeing that we can help enable crypto companies to speak to every audience at once. We’re helping balance the vision of what’s possible with the technical depth of APIs and flows that make that vision a reality. That means:
- Banks can clearly see the “why” behind stablecoin adoption.
- Fintechs can explore the “how” with hands-on flows and narratives.
- Crypto-native teams can test, validate, and execute quickly.
The result: every stakeholder walks out of the meeting aligned on value.
The rails are ready. Trust is returning. Coast is the bridge helping make stablecoin products understandable, actionable, and real.
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Coast powers demos for leading crypto companies like BVNK, Bridge, ZeroHash, Rain, Lumx, Mesh, and more. Reach out to Lauren@trycoast.com to learn more.
